22. Have I asked my
Realtor for his/her suggestions?
23. Due to my move date
schedule, do I need to offer a special type of incentive to initiate a quick
sale?
ASSOCIATED'S MARKETING STRATEGY
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Financing alternatives are explored
Pictorial brochure, published in spring and fall
Communicate with lenders/vendors
Information boxes on yard signs
Representation as offers are negotiated
35 MM pictures/mail out
Net proceeds are computed
Video property for buyers viewing
6 days a week availability
Multiple digital pictures of property
Frequent follow-up with sellers
Lobby marquee with picture and description
Monitor market activity/reports provided
Financially qualify buyers before showing
Open houses frequently
Notify other salespeople
Property profile in office/property
Cooperate with all agents
Special pictorial features sheet for buyers
Inner-office cooperation and marketing ideas
Email/fax information to buyers and sellers
Tour of Property-M.L.S.
Availability of agent through mobile phone
National referral companies access
Computer generated comparables and statistics
Visibility of Broker
HOMESELLER'S CHECKLIST
In order to make a wise
purchase decision, potential buyers will need some basic information about your
home. To assist them, gather the following information before you put your
house on the market.
A copy of the warranty
deed and title insurance papers.
Property plan or survey
Mortgage papers
A list of appliances and fixtures to be sold with the house
A list of annual property taxes and any other assessments
A list of home improvements (with the receipts, if possible) which have added
value to your home
A package containing manufactures' instructions and service information on
appliances and home systems
An information sheet giving room sizes and other pertinent details about the
house
THE 13 MOST ASKED QUESTIONS BY SELLERS
1. How long have you been
in Real Estate?
2. What is the average amount of days on the market for your listings?
3. What is your list price to sale price ratio?
4. Can I have a copy of your marketing plan?
5. Do you understand the corporate buyout clause?
6. May I have a copy of your standard purchase agreement?
7. What do you know about our neighborhood area?
8. Have you sold any homes in our neighborhood area?
9. What is your professional fee?
10. What is your standard length of listing?
11. Does our home need any repairs or changes?
12. What price range would you market our home at?
13. Do you have any references?
WHY PAY A COMMISION?
Homeowners attempting to
sell their home without the assistance of a real estate professional generally
do so for one and one reason only: to avoid paying a commission fee. Is it
worth it? Only the homeowner can answer that, but experience has shown that
many for-sale-owners find that it's not. Before making a costly mistake,
consider the benefits, from A to Z, you receive from working with a
trained real estate professional:
Advertising-The agent pays all
advertising costs Bargain-Research shows that 77% of sellers felt their commission was
"well spent" Contract Writing-An agent can supply standard forms to speed the
transaction, computer generated Details-An agent frees you from handling the many details of selling a
home Experience and Expertise-in marketing, financing, negotiations, and more Financial Know-how-An agent is aware of the many options for financing
the sale Glossary-A real estate professional understands, and can explain, real
estate lingo Homework-An agent will do homework on how to best market you home Internet-access gives us worldwide communication and exposure of your
property Juggle Showings-An agent will schedule and handle all showings Keeps Your Best Interests in Mind-It's an agent's job Laws-A real estate professional will be up-to-date on real estate laws
that can affect you Multiple Listing Service-The most effective means of bringing together
buyers and sellers Negotiation-An agent has a network of contacts that can produce potential
buyers Open Houses-A popular marketing technique Prospects-An agent has a network of contacts that can produce potential
buyers Qualifies Buyers-Avoid opening your home to "curiosity
seekers" REALTORS-An agent who is a member of the NATIONAL ASSOCIATION OF
REALTORS and subscribers to a strict code of ethics Suggested Price-An agent will do a market analysis to establish a fair
price range Time-One of the most valuable resources in an agent Unbiased Opinion-Most owners are too emotional about their home to be
objective VIP-That's how you'll be treated by your agent!
Website-Worldwide exposure to your property X Marks the Spot-An agent is right there with you through the final
signing of papers Yard Signs-An agent provides a professional sign, encouraging serious
buyers Zero-hour Support-Selling a home can be an emotional experience. An
agent can help
